FREE MARKETING RESOURCES

At John Gunn Marketing Partners, we value opportunities to share ideas and experiences with our friends and colleagues working in association marketing and management.

We offer these free marketing articles, tools and templates for the convenience of our clients and other association and nonprofit marketing professionals. Help yourself! Content enhancements are ongoing, so plan to visit us often. Bookmark this page.

Marketing Articles

Marketing Tools

Very Useful Marketing Links

Make a Suggestion. Help us continually enhance the free resources on this site by making suggestions for new content and formats you'd like to see in the future.

MARKETING ARTICLES

Comparison of Marketing Research Methods: The Pros and Cons of Research Methodologies Used by Associations and Other Nonprofit Organizations

Association Marketing Assessments: Tools for Improving Effectiveness

Brand Management: The Greatest Untapped Strategy for Improving Member Loyalty and Creating Competitive Advantage

Minding the Competition's Business: Using Competitive Intelligence to Strengthen Your Association's Image and Position in the Minds of Key Stakeholders

Creating Brand Appeal: Steps to Crafting and Implementing a New Brand Identity

Generational Marketing: Recruit more members, increase nondues revenue, and strengthen member loyalty by delivering services that reflect the personalities of your members' different generations

Brand Marketing: How associations and other nonprofit organizations use brand marketing to strengthen member and donor loyalty

Nine Ways to Shine on the Internet: Using your association's web site to maximize your marketing efforts

Audit Your Marketing Performance: 16 Questions to Ask

Making it Easier for Customers to Buy From You
Position your organization in the market to achieve your business objectives

Sales Forecasting Made Easy

The Marketing Mindset: How to Engage Yours

What's Hot (& Not) In Direct Mail: 6 Golden Rules

Top Seven Ways to Tune up your Website

Beyond "Hits"
Website visitor reports are a goldmine of information

Mining For Gold...In Your Web Traffic Logs
Understanding your Web traffic logs is a critical component of your marketing strategy

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MARKETING TOOLS

Tool: How to Write a Request for Proposal (RFP)

Checklist: Questions to Ask Yourself Before Starting a New Market Research Project

Checklist: Questions to Ask Yourself Before Starting a New Marketing Communications Project

Tool: Sample Strategic Marketing Plan Outline

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John Gunn Marketing Partners, LLC
Arlington, Virginia
Phone: (703) 299-0774

info@GunnMarketingPartners.com

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