FREE MARKETING RESOURCES

With more than 20 years of experience working in the association management and marketing industry, we at John Gunn Marketing Partners value opportunities to share ideas and experiences with our friends and colleagues.

We offer these free marketing articles, tools and templates for the convenience of our clients and others who work on behalf of nonprofit organizations. Help yourself! Bookmark this page.

Marketing Articles

Marketing Tools

Very Useful Marketing Links

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MARKETING ARTICLES

Marketing Assessments for Associations: Tools for Improving Effectiveness

Sample Marketing Plan Outline

Branding: How associations and other nonprofit organizations use brand marketing to strengthen member and donor loyalty

Using Competitive Intelligence to Strengthen Your Association's Position in the Minds of Key Stakeholders

Generational Marketing: Recruit more members, increase nondues revenue, and strengthen member loyalty by delivering services that reflect the personalities of your members' different generations

Comparison of Marketing Research Methods: The Pros and Cons of Research Methodologies Used by Associations and Other Nonprofit Organizations

Nine Ways to Shine on the Internet: Using your association's web site to maximize your marketing efforts

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MARKETING TOOLS

Tool: How to Write a Request for Proposal (RFP)

Checklist: Questions to Ask Yourself Before Starting a New Market Research Project

Checklist: Questions to Ask Yourself Before Starting a New Marketing Communications Project

Sample Marketing Plan Outline

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John Gunn Marketing Partners, LLC
Arlington, Virginia
Phone: (703) 299-0774

info@GunnMarketingPartners.com

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