marketing consultants for associations and other nonprofit organizations

Marketing Strategy and Planning for Associations

OUR SERVICES

Our customized services in marketing assessment, research, strategy, and planning provide the strategic approach you need to maximize market vantage and mitigate marketing risk.

Association executives trust John Gunn Marketing Partners to gather, synthesize and convert marketing information into actionable intelligence and innovative strategies that enable them to recruit and retain more members, generate more revenue and improve marketing effectiveness.

Other research firms we've dealt with knew

how to create survey instruments, but they didn't have

the in-depth association knowledge John Gunn has.

He guided us in the development of pertinent questions relevant to the needs of our association,

so the results were much more meaningful and helpful. The research provided by John Gunn Marketing Partners

helped us refine our marketing strategies andgave us direction for the future. Photo David Dancy

David Dancy, Director of Marketing
American Public Works Association(APWA)

With collectively 65 years of experience in association marketing and management, we know a comprehensive and strategic approach to marketing works best. Our marketing research and planning services empower professional and trade association executives to:

Recruit and Retain More Members

Define and prioritize target audiences.
Gauge market penetration and establish relevant benchmarks and measurements for growth.
Accurately understand and address the needs, interests and expectations of current, lapsed and prospective members and customers.
Understand the needs of membership segments (e.g., by age, title, industry type, years in the industry, geographic location, longevity with your association, etc.).
Identify factors influencing your constituents’ decisions to join, renew, purchase or participate.
Clarify unique value propositions and competitive advantages of membership with your association.
Identify and implement new or enhanced strategies for member recruitment and retention.

They quickly grasp the nuances of a new market and provide valuable insight for effectively
reaching it. John Gunn Marketing Partners is
customer-oriented with a proven track record.

Karen Tucker Thomas, CAE
Former Executive Director
American Association of Family and Consumer Sciences

Generate More Revenue

Make informed decisions about product features and delivery formats for professional development programming.
Evaluate the perceived value of, demand for and satisfaction with existing products and services.
Explore market and product expansion opportunities.
Assess the potential for new product concepts.
Develop highly effective marketing strategies and promotional plans to increase nondues revenue.
Identify the best communication channels to reach target audiences of current and prospective purchasers, attendees, sponsors or exhibitors.
Reveal opportunities for better market segmentation and cross selling.

The staff, Board and I were confident
         our organization was in good hands.
                John Gunn provides superb leadership
                       to move the organization forward.

Dr. Robert Jesselson, President
American String Teachers Association with the
National School Orchestra Association

Improve Overall Marketing Effectiveness

Develop clear marketing and business goals.
Compare and contrast products, services and benefits of competitors, substitutes and alternatives in your marketplace.
Develop and manage a strong association brand.
Develop and test messaging to attract the press, legislators, sponsors, the general public and other stakeholder groups.
Understand and manage the market position of your association.
Strengthen marketing infrastructure support: databases, promotional tracking, fulfillment processes, customer service practices, web tracking and optimization, ongoing capture of member and customer feedback.
Sustain efficient implementation of marketing plans and operations over time.

Learn more about the benefits of our comprehensive and strategic approach to marketing.

Our Services:

Marketing Assessment
Market and Member Research
Marketing Strategy and Planning
Contact us now!

Additional Information:

Comparison of Marketing Research Methods

How to Write a Request for Proposals (RFP)

Audit Your Marketing Performance: 16 Questions to Ask

John Gunn Marketing Partners, LLC
Alexandria, Virginia
Phone: (703) 299-0774 Fax: (703) 299-1106
info@GunnMarketingPartners.com