OUR SERVICES
MARKETING ASSESSMENT
Our seasoned marketing professionals conduct association marketing assessments by systematically examining internal and external factors influencing your current marketing situation or challenge.
To provide an accurate, objective and fresh perspective, we look beyond the obvious trouble areas and examine a variety of marketing indicators and practices relevant to your specific situation. This comprehensive approach enables us to develop insightful, practical recommendations for achieving your goals.
John Gunn’s marketing assessment was excellent! It enhanced our existing marketing methods and provided new innovative marketing techniques. 
Our assessments can pertain to your overall marketing function, a specific product or service or a distinct aspect of your marketing situation, such as analysis of your competition or market penetration. They are also often the first step when we conduct market or member research or develop marketing plans for our clients.
Marketing assessments are immediately useful management tools for new leadership. They are also the routine, periodic, independent evaluation needed to ensure marketing efforts continue to effectively support the current objectives of your association.
We had high expectations of John Gunn Marketing Partners, which they more than fulfilled. Their Communications Review was extremely comprehensive and professional and their recommendations were straightforward, insightful and right on the money.
Understanding the layered dynamics of our industry, the association, and its members is not easy for an outsider. John Gunn really helped us wade through quite a quagmire of competing agendas, perspectives, and approaches to increasing participation in our association. Their ability to take it all in and synthesize comments from such a disparate group turned out to be the missing critical element needed to move us forward.
The work of John Gunn Marketing Partners will assist our board and marketing committee in defining a unique value proposition and helping AMRA claim a much more prominent leadership position in our industry.
Our Services:
Marketing Assessments
Additional Information:
Association Marketing Assessments: Tools for Improving Effectiveness
Why a Strategic Approach to Marketing Works Best
Minding the Competition’s Business
Audit Your Marketing Performance: 16 Questions to Ask
How to Write a Request for Proposals (RFP)
Indicators and Practices Examined During Marketing Review
John
Gunn Marketing Partners, LLC
Alexandria, Virginia
Phone: (703) 299-0774 Fax: (703) 299-1106
info@GunnMarketingPartners.com
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