We conduct marketing assessments by systematically examining internal and external factors influencing your current marketing situation or challenge. We also compare your marketing practices to industry benchmarks and best practices of similar organizations.
To provide an accurate, objective and fresh perspective, we look beyond the obvious trouble areas and examine a variety of marketing indicators and practices relevant to your specific situation. This comprehensive approach enables us to develop insightful, practical recommendations for enhancing your current marketing practices and developing new strategies and capabilities.
John Gunn’s marketing assessment was excellent! It enhanced our existing marketing methods and provided new innovative marketing techniques.
Our assessments can pertain to your overall marketing function, a specific product or service or a distinct aspect of your marketing situation, such as analyzing your competition or market penetration. In some cases, we colloborate with our research partners to conduct additional member research to fill gaps in market intelligence. Our marketing assessments can be a stand-alone service or the first step in developing marketing plans for our clients.
We had high expectations of John Gunn Marketing Partners, which they more than fulfilled. Their Communications Review was extremely comprehensive and professional and their recommendations were straightforward, insightful and right on the money.
Understanding the layered dynamics of our industry, the association, and its members is not easy for an outsider. John Gunn really helped us wade through quite a quagmire of competing agendas, perspectives, and approaches to increasing participation in our association. Their ability to take it all in and synthesize comments from such a disparate group turned out to be the missing critical element needed to move us forward.
The work of John Gunn Marketing Partners will assist our board and marketing committee in defining a unique value proposition and helping AMRA claim a much more prominent leadership position in our industry.