TEAM BIOS
Diane Shinn
Timothy Nixon
Cindy Robinson
Angela Wylie
Michael Holloway
John Gunn, CEO and Lead Consultant
John is the founder and CEO of John Gunn Marketing Partners
(JGMP) and a respected expert in the field of association
marketing and strategy. John spent more than a decade
in senior marketing management positions for large international
associations in the Washington, DC market prior to launching
JGMP.
During his tenure at the American Society of Association Executives (ASAE) directing marketing and brand strategy, John’s contact with hundreds of associations and association executives helped him see the enormous need for a more strategic approach to marketing. This led him to develop an approach that provides a combination of market analysis, research, strategy, planning and implementation appropriate for all types of associations and nonprofit organizations, regardless of size or budget.
John is an active participant in the association marketing and management industry. He serves on the Business Alliance Council for the Greater Washington Society of Association Executives (GWSAE) and the ASAE Marketing Section Council, a governance body for an international professional network of more than 8,500 marketing executives and association CEOs.
He is a frequent contributing writer on strategic association marketing and management topics to such publications as Association Executive, Successful Meetings, Association News, Association Source, Executive Update Online, and ASAE Marketing Fast Facts and Executive Idealink. John has served on nonprofit boards and in the memberships of the American Marketing Association (AMA), AMA-Washington, DC, ASAE, GWSAE, the Direct Marketing Association (DMA), Direct Marketing Association of Washington (DMAW), American Society of Quality Control (ASQC), and the Society of Competitive Intelligence Professionals (SCIP).
John earned a Master’s degree in marketing from Johns Hopkins University; a certificate in public relations from the University of Virginia; a Bachelor of Science degree in industrial and organizational psychology and a Bachelor of Arts degree in English from Old Dominion University.
Prior to launching John Gunn Marketing Partners, John developed and managed marketing and brand strategies for ASAE, where he supervised organizational marketing strategy and planning, market research, brand management, web marketing, marketing communications and promotions, competitive intelligence, and all product marketing activities to generate more than $15 million towards a $26 million annual operating budget.
John developed and managed marketing programs for all ASAE product lines including approximately 225 conferences, seminars, workshops, and symposia annually; 250 book titles and industry research studies; 12 award programs; two certification programs; an extensive and thriving distance learning program; web-based products and online career centers; and an Annual Meeting and Exposition attracting more than 7,000 attendees, 750 exhibitors, and sponsorships in excess of $1 million.
John also served as the director of market research and marketing promotions for the Council for Advancement and Support of Education (CASE), an international education association serving more then 7,500 universities, colleges and pre-collegiate schools and a membership of more than 15,000 representatives in the U.S., the U.K. and 23 other countries. John supervised strategic marketing functions and launched more than 200 marketing campaigns annually to generate approximately $6.5 million in product revenue toward a $10 million annual operating budget.
In support of his local community, John's volunteer leadership and service include chairing the Arlington Chamber of Commerce 2005 Communications Council, and designing and implementing the Chamber's first survey of the entire membership. He also served on the Arlington Public Television board of directors and recently developed a comprehensive operational marketing plan for Arlingtonians for a Clean Environment (ACE) to build awareness and support for the ACE Water Stewardship and Conservation Program.
Tell Us About Your Marketing Challenges
Author
of the ASAE best-selling book Smart Marketing for Associations:
Marketing Plans
That Work, Michelle’s
expertise includes marketing planning, positioning, brand
messaging and content development for traditional and
online initiatives. With more than 25 years of success
in positioning a wide range of association products,
services and experience, Michelle is uniquely qualified
to craft messages that captivate and persuade audiences
to the desired perception or action.
Michelle held senior staff positions with several trade associations and professional societies in the Washington, DC market, and served as Executive Director of the U.S. Federation of Small Businesses. She chaired the ASAE Marketing Section Council and has been a contributing writer and editor to the association press including Association Executive, Executive Update, and the ASAE publications Marketing Fast Facts, Executive Idealink and Communication News. She earned a Bachelor of Arts degree in English/Journalism from King’s College.
Diane brings more than 25 years of experience in communications, media relations, and public affairs to her work on JGMP projects. For the Discovery Network, The John A. Hartford Foundation, the American Nurses Association (ANA), and the U.S. Chemical Safety and Hazard Investigation Board, Diane managed projects to build brand awareness, strengthen market positioning, and increase exposure through the strategic development of internal and external communications and media relations. For Powell Tate in Washington, DC, Diane developed and managed press relations, coalition-building activities, and national media placements for clients in higher education, transportation, and other nonprofits. As the director of communications for the Katz Graduate School of Business at the University of Pittsburgh, a top-ranked U.S. business school, she planned and implemented organizational communications strategies and national press relations. Diane received a Bachelor of Science degree in journalism from the University of Iowa.
Tim offers his keen analytical expertise and corporate marketing savvy to assess marketing information and research findings for JGMP. For almost 12 years, Tim worked in demographic analysis, database marketing, business-to-business marketing and product management
for Bell Atlantic (now Verizon) and Claritas, Inc., an international leader in consumer and household demographic profiling systems. Tim also implemented product management practices and launched a web-based product line at DRI-WEFA (now Global Insights), an econometric and firmographic forecasting company. He received a Bachelor of Arts degree in English from Belmont College, a Master of Arts degree from the College of William and Mary and a Ph.D. from George Washington University.
Cindy provides exceptional business operations support
to John Gunn Marketing Partners in the areas of business
development and administration. She is a key contributor
to our business strategy and our approach to delivering
high-value services to clients. Cindy earned a Bachelor
of Arts degree in English/Journalism and graduated magna
cum laude from Old Dominion University.
Michael manages financial operations
and accounting for John Gunn Marketing Partners. In
addition, Michael
serves as an Executive Officer for a U.S. Executive Branch
agency where he manages annual departmental budgets in
excess of $86 million and leads a 12-staff department
providing operational and personnel support to nearly
400 employees. Michael earned a Master of Arts degree in teaching from George Washington University and a Bachelor
of Arts degree in American Studies from the University of Notre Dame.
Angela
provides market research and administrative support to
John Gunn Marketing Partners and is a conscientious,
efficient asset to our team.
John
Gunn Marketing Partners, LLC
Alexandria, Virginia
Phone: (703) 299-0774 Fax: (703) 299-1106
info@GunnMarketingPartners.com
© 2009 John Gunn Marketing Partners, LLC. All rights reserved.
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