TEAM BIOS
John Gunn
Michelle Poskaitis
Timothy Nixon
Cindy Robinson
Angela Wylie
Michael Holloway
John Gunn, CEO and Lead Consultant
John is the founder and lead consultant for JGMP and a respected specialist and author in the field of association marketing. John spent more than a decade in senior marketing management positions for large international associations in the Washington, D.C. market prior to launching JGMP.
In the mid-1990s prior to founding JGMP, John served as the senior marketing executive for the American Society of Association Executives (ASAE) where he consolidated the marketing functions of 24 departments into a centralized unit and designed marketing programs to generate approximately $18M in products/services sales. After launching JGMP, John served in the volunteer leadership of ASAE on the Marketing Council, a governing body representing 6,500 association CEOs and other executives with interests in marketing-related trends and practices affecting associations and other nonprofits.
John is a frequent author of articles about strategic nonprofit marketing and management and has been featured in Association Executive, Successful Meetings, Chamber Executive, Association News, Association Source, Executive Update Online, and ASAE Marketing Fast Facts and Executive Idea Link. John has also served on nonprofit boards and in the memberships of the American Marketing Association (AMA), AMA-Washington, D.C., American Society of Association Executives (ASAE) and the Center for Association Leadership, Association Forum of Chicagoland, the Direct Marketing Association (DMA), DMAW- Washington, D.C. (DMAW), American Society of Quality Control (ASQC),and the Society of Competitive Intelligence Professionals (SCIP).
He earned a Master’s degree in marketing from Johns Hopkins University, a certificate in public relations from the University of Virginia, and a Bachelor of Science degree in industrial and organizational psychology and a Bachelor of Arts degree in English from Old Dominion University.
At ASAE, John supervised organization-wide marketing strategy and planning, market research, brand management, web marketing, marketing communications and promotions, competitive intelligence, and all product marketing activities to generate more than $18M toward ASAE’s then $26M annual operating budget.
He developed and managed marketing programs for an extensive ASAE product line, including approximately 225 conferences, seminars, workshops, and symposia annually; 250 book titles and industry research studies; 12 award programs; two certification
programs; an extensive and thriving distance learning program; web-based products and online career centers; and an Annual Meeting and Exposition then attracting more than 7,000 attendees, 750 exhibitors, and sponsorships in excess of $1.5 million. John also managed a $350,000 annual budget for a comprehensive association-wide market research function, including competitive and market analyses for ASAE’s then 160-person staff. John also led a complete re-branding process at ASAE, including research, competitive analysis, value proposition statements and brand promise, a complete graphic redesign, logo upgrade and a design overhaul of the ASAE website.
John also served as the director of market research and marketing promotions for the Council for Advancement and Support of Education (CASE), an international education association serving more then 7,500 universities, colleges and pre-collegiate schools and a membership of more than 15,000 representatives in the U.S., the U.K., and 23 other countries. At CASE, John supervised strategic marketing functions and launched more than 200 marketing campaigns annually to generate approximately $6.5 million in product revenue toward CASE’s then $10 million annual operating budget.
In support of his local community, John chaired the Communications Council of the Arlington County Chamber of Commerce, served as a Director on the board of Arlington Public Television, and facilitated a re-branding process for Arlingtonians for a Clean Environment (ACE).
Tell Us About Your Marketing Challenges
Selected JGMP Partnering Subcontractors
Author
of the ASAE best-selling book Smart Marketing for Associations:
Marketing Plans
That Work, Michelle’s
expertise includes marketing planning, positioning, brand
messaging and content development for traditional and
online initiatives. With more than 25 years of success
in positioning a wide range of association products,
services and experience, Michelle is uniquely qualified
to craft messages that captivate and persuade audiences
to the desired perception or action.
Michelle held senior staff positions with several trade associations and professional societies in the Washington, DC market, and served as Executive Director of the U.S. Federation of Small Businesses. She chaired the ASAE Marketing Section Council and has been a contributing writer and editor to the association press including Association Executive, Executive Update, and the ASAE publications Marketing Fast Facts, Executive Idealink and Communication News. She earned a Bachelor of Arts degree in English/Journalism from King’s College.
Tim offers his keen analytical expertise and corporate marketing savvy to assess marketing information and research findings for JGMP. For almost 12 years, Tim worked in demographic analysis, database marketing, business-to-business marketing and product management for Bell Atlantic (now Verizon) and Claritas, Inc., an international leader in consumer and household demographic profiling systems. Tim also implemented product management practices and launched a web-based product line at DRI-WEFA (now Global Insights), an econometric and firmographic forecasting company. He received a Bachelor of Arts degree in English from Belmont College, a Master of Arts degree from the College of William and Mary and a Ph.D. from George Washington University.
Ed Sugar
Ed Sugar is Vice President of OLC International, a JGMP partnering subcontractor since 2002, and brings more than 13 years of experience and knowledge within the market research industry. His expertise includes data collection (mail, telephone and on-line studies) and data processing (coding, tabulations and customized reporting tools) for consumer, association and nonprofit, business-to-business, healthcare and customer satisfaction studies.
Ed is currently the Chair of the Marketing Research Association's (MRA) Program Committee, Chairman of the American Marketing Association's (AMA) Ethics Committee and serves on the Board of Directors for the Travel and Tourism Research Association.
The JGMP Administrative Team
Cindy Robinson
Cindy provides exceptional business operations support
to John Gunn Marketing Partners in the areas of business
development and administration. She is a key contributor
to our business strategy and our approach to delivering
high-value services to clients. Cindy earned a Bachelor
of Arts degree in English/Journalism and graduated magna
cum laude from Old Dominion University.
Michael manages financial operations
and accounting for John Gunn Marketing Partners. In
addition, Michael
serves as an Executive Officer for a U.S. Executive Branch
agency where he manages annual departmental budgets in
excess of $86 million and leads a 12-staff department
providing operational and personnel support to nearly
400 employees. Michael earned a Master of Arts degree in teaching from George Washington University and a Bachelor
of Arts degree in American Studies from the University of Notre Dame.
Angela
provides market research and administrative support to
John Gunn Marketing Partners and is a conscientious,
efficient asset to our team.
John
Gunn Marketing Partners, LLC
Arlington, Virginia
Phone: (703) 299-0774
info@GunnMarketingPartners.com
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