marketing consultants for associations and other nonprofit organizations

MARKETING LINKS

U.S. Population Census and Statistics

Census of Population Decennial measurement of the characteristics of the general (consumer) population. Collected at the neighborhood block level in years ending in zero. Census Bureau will also prepare an analysis run to your specifications for a negotiated fee.
Census of Population in PDF format
Current Population Reports Updates of various census measurements, including reports on general population characteristics (age, marital status, race, ethnicity, etc.).
Census of Housing Collected at the same time as the Census of Population. Provides data on type and size of structure, condition, occupancy, rents, and value of real estate. Reports proportion of households with various kinds of equipment including stoves, dishwashers, telephones, air conditioners, etc.
Current Housing Reports Annual series updating the Census of Housing, based on smaller sample.

Industry Census and Updates

Other U.S. Federal Government Statistics and Studies

Survey of Current Business Monthly report from the Bureau of Economic Analysis on business indices.
Commerce Business Daily Synopses of planned procurements, sales and contracts to be awarded by U.S. government.
Consumer Expenditure Survey Produced every 10 years by the Bureau of Labor Statistics and provides expenditure patterns for major socio-economic groupings.
Consumer Price Index Detailed Report The most comprehensive report of the Consumer Price Index. This publication may be ordered by writing to: New Orders, Superintendent of Documents, P.O. Box 371954, Pittsburgh, PA, 15250-7954, or by calling (202) 512-1800.
Current Construction Reports Presents estimates for the United States of the value of total new construction put in place by type of construction (residential, nonresidential, public utility, public buildings, and the like) and by type of owner (private, State or local, or Federal government).
Department of Agriculture Reports Results from studies designed to facilitate the sale of agricultural products.
Economic Indicators Monthly report from the Council of Economic Advisors.
Federal Reserve Bulletin Statistics on the banking and finance industries. Data on transactions, savings, interest rates, department store sales, international trade, finance and prices. Published monthly.
Monthly Labor Review Data on employment, hours worked, wages and wholesale and retail price indices.
Selling to the Military General information, description of items purchased and location of purchasing offices.
Statistics of Income Compiled by the Internal Revenue Service from income tax returns of individuals and organizations. Published annually.
Survey of Current Business Monthly report by the Bureau of Economic Analysis on 2,600 statistical series of interest to business, including data on the state of the economy, personal consumption, income and employment.
The U.S. Global Trade Outlook Historical data from the Bureau of Industrial Analysis on 200 industries with projections for 10 years into the future.

County Business Patterns
State and Metropolitan Area Databook
Statistical Abstract of the United States Compendium of statistical information and a useful resource for identifying additional sources of secondary data.

Published Indexes of Marketing Information

American Statistics Index (Congressional Information Office, Washington, DC). Comprehensive guide to all statistical material published by the U.S. government, including the executive branch, Congress, and federal agencies, as well as materials published by other independent bodies. Updated monthly.
Bureau of Census Catalog (Superintendent of Documents, U.S. Government Printing Office, Washington, DC). Regular listing of Bureau of Census reports.
Directory of Mailing List Houses Lists sources of mailing lists for surveys (and other marketing purposes).
Encyclopedia of Associations: National Organizations of the US (Gale Research Company, Detroit, Mich.). Comprehensive source for detailed information on nonprofit American membership organizations of national scope.
Encyclopedia of Business Information Sources (Gale Research Company, Detroit, Mich.). Details a wide array of information sources.
Federal Statistics Gateway to online statistics from more than 100 U.S. Federal Agencies. Links listed below.
- Topic Links - A to Z Statistical data on topics of your choice.
- Map Stats Statistical profiles of U.S. states, counties, cities, Congressional Districts, and Federal judicial districts.
- Statistics by Geography for U.S. Agencies International comparisons, national, State, county, and local.
- Statistical Reference Shelf Collections of statistics available online, including the Statistical Abstract of the United States.
- Agencies Listed Alphabetically Includes descriptions of the statistics they provide and links to their websites, contact information, and key statistics.
Statistical Reference Index (Congressional Information Office, Washington, DC). Guide to selected state and private statistical publications.

Business Periodicals Index Available in most libraries. Catalogs articles from more than 800 periodicals of interest to businesspeople.
FINDEX The Directory of Market Research Reports. Available in libraries. Guide to published, commercially available market and business research.
Sales Management Survey of Buying Power (Sales and Marketing Management Magazine). Population, household income and retail and product category sales for U.S. states and cities.
The 1991 Sourcebook of Demographics and Buying Power for Every Zip Code in the U.S.A. (CACI). Demographic characteristics, buying power indexes for major consumer products and services.
State Profiles (Woods and Poole Economics, Inc.) County by county economic and demographic data and forecasts for selected years 1970 to 2005. Data for all counties and metropolitan areas in a particular state. Contains historical data from 1970 and projections to 2030 of population by age, race, employment by industry, earnings of employees by industry, personal income by source, households by income bracket and retail sales by kind of business.
Thomas Register of American Manufacturers (Thomas Publishing Company). Annually resources providing addresses of headquarters, branch offices and subsidiaries.
United Nations Statistical Yearbook (United Nations, New York). Provides statistics on populations, industrial output, international output, international trade and other commercial statistics.

Private Syndicated Studies

Donnelley Marketing Information Services Donnelley’s Conquest system is an interactive database, access to which is obtained by payment of an annual fee. Users then can acquire customer demographics by zip code and census tract and information on sales potentials for 21 categories of retail outlets, maps of target areas and lifestyle profiles of 47 different consumer groups.
National Purchase Diary Panel (National Purchase Diary Panel, Inc.) Obtains diary records from 18,000 families who keep monthly records on about 50 product categories.
Nielsen Retail Indexes (A.C. Nielsen Company). Data collected six times a year on 1,600 supermarkets, 750 drug stores, and 450 mass merchandisers, including beginning and ending inventories and intervening purchases by brand in selected categories.
PRIZM (Claritas). Provides 40 psychographic profiles describing every zip code area in the United States. Links profiles to product and service consumption.
Simmons Media/Market Service (Simmons Market Research Bureau, Inc.). Surveys a national probability sample of more than 15,000 households about their purchasing and use of products in 500 categories and summarizes television viewing behavior.

Online Databases for Marketing

CompuServe, Inc (CompuServe, Inc., Columbus, Ohio) Division of H & R Block, Inc. Wide range of business data including S&P ratings, electronic clipping services, travel information, computer shopping and a base of technical report information.
DIALOG (DIALOG Information Services, Inc. Palo Alto, CA). Online information service for more than 900 databases in business, science, engineering, finance and law.
Dow Jones News/Retrieval (Dow Jones News/Retrieval Inc., Princeton, N.J.). Databases supporting two categories of services: Business and Investor Services (business data, news, stock quotes) and General Services (world news, travel, shopping).
LEXIS-NEXIS (Mead Data Control, Dayton, OH). Full-text databases of legal, news, business and general information.
NewsNet (NewsNet Inc., Bryn Mawr, PA). News and information from newsletters, wire services and specialty publications on 34 industries and professions.
SDC/ORBIT (SDC Information Services, Santa Monica, CA). Focuses primarily on science and technology information from approximately 70 databases.

Major Media

Periodicals of Interest to Nonprofit Marketing Executives

Direct magazine
Direct Marketing News
Advancing Philanthropy magazine from the Association of Fundraising Professionals (AFP)
AHP Connect magazine from the Association of Healthcare Philanthropy (AHP)
Alert! from the Marketing Research Association (MRA)
American Demographics
The Chronicle of Philanthropy Offers limited free online content but is worthy of a subscription if you work in the nonprofit sector.
Competitive Intelligence magazine from the Society of Competitive Intelligence Professionals (SCIP)
Consumer Reports
FAST COMPANY Magazine
Grantsmanship Center Magazine Online articles providing information about grants
Harvard Business Review
Insider magazine from Direct Marketing Association (DMA)
Marketing Management magazine from the American Marketing Association (AMA)
Museum News magazine from the American Museum Association
Nonprofit Almanac from Independent Sector
The Nonprofit Times
Philanthropy Journal Reports on nonprofits and philanthropy from the A.J. Fletcher Foundation.
Philanthropy News Digest from the Center on Foundations
Philanthropy News Headlines from the National Philanthropic Trust

Association Executive magazine, from the New York Society of Association Executives (NYSAE).
Association Management magazine, from the American Society of Association Executives (ASAE).
Association Meetings magazine
Association Trends, news and information about the association community
Executive Update magazine, from the Greater Washington Society of Association Executives (GWSAE).
Meetings & Conventions magazine
USAE, weekly news of associations, CVBs and hotels

Marketing Associations

Organizations of Interest to Nonprofit Marketing Executives

American Association of Museums (AAM)
American Management Association (AMA)
American Marketing Association (AMA)
Association of Fundraising Professionals (AFP)
Association for Healthcare Philanthropy (AHP)
American Society of Association Executives (ASAE)
BoardSource (formerly National Center for Nonprofit Boards)
Center for Nonprofit Management (CNM)
Center on Foundations Source of information and publications on foundations and corporate giving.
CharityChannel (American Philanthropy Review) Nonprofit sector professionals from around the world who volunteer their time, advice, information, tips and articles for the benefit of the community.
Direct Marketing Association (DMA)
Direct Marketing Association of Washington (DMAW)
Independent Sector A coalition of nonprofits, foundations and corporations strengthening not-for-profit initiatives, philanthropy and citizen action.
Marketing Research Association (MRA)
National Center for Charitable Statistics
National Council of Nonprofit Associations National membership organization for state and regional associations supporting nonprofit organizations in their areas.
Nonprofit Good Practice Guide One-stop resource to nonprofit practices.
Society for Nonprofit Organizations
Society of Competitive Intelligence Professionals (SCIP)
State Societies of Association Executives

John Gunn Marketing Partners, LLC
Arlington, Virginia
Phone: (703) 979-9223 Fax: (703) 979-7786
info@GunnMarketingPartners.com