marketing consultants for associations and other nonprofit organizations

Marketing Strategy and Planning for Associations

Why a Strategic Approach to Marketing Works Best

Mitigate Risk and Maximize Vantage. Before you can effect change you must first understand your current situation. A strategic and planned approach to marketing uses analysis, research and the resulting intelligence to guide prudent, cost-effective decisions about the marketing strategies you employ. It encourages a macro perspective of your marketing environment – taking into account industry trends, competition, population trends, economics, sales statistics, member and market research – and provides an objective assessment of internal processes and practices, capabilities, goals, strengths and weaknesses. Being strategic about marketing ensures the “big picture” is reflected in both the overall strategy and day-to-day operations in a way that mitigates your risk and maximizes your position in the market.

More Informed Decision-Making. Through upfront analysis and research, a strategic approach to marketing produces intelligence that minimizes the tendency to select marketing strategies and tactics based on hunches. Instead, decisions are guided by feedback from members, customers, donors and prospects, keeping decision-makers attuned to the pulse of the marketplace.

Better Results. A strategic approach enables you to design and implement practical, realistic marketing strategies and tactics that address the specific, relevant factors in your unique marketing environment and thereby increase your likelihood of generating exceptional returns on your marketing investment.

Clearer Communication. A strategic approach delivers a written marketing plan that conveys “who, what, when, why and how” to the staff, board and appropriate volunteers. Goals and accountabilities are clear, and everyone understands the measurements for determining when those goals are met. Also, a written marketing plan provides a strong foundation and context for future dialog about short- and long-term marketing challenges, objectives and operational needs.

Our Services:

Marketing Assessment

Market and Member Research

Marketing Strategies and Plans

John Gunn Marketing Partners, LLC
Arlington, Virginia
Phone: (703) 979-9223 Fax: (703) 979-7786
info@GunnMarketingPartners.com