MARKETING ASSESSMENT

Marketing Indicators and Practices

Our marketing assessments examine:

Existing business and marketing plans
Results from industry research and reports on macro industry trends
Information on influential macro environmental trends (population, economic, social)
SWOT (strengths, weaknesses, opportunities, threats) and competitive analyses
Results from previously conducted primary market or member research
Information from secondary sources of relevant marketing data
Internal marketing processes, such as planning and budgeting, testing and tracking strategies, public relations, marketing communications, Internet marketing, member-to-member marketing, advertising, sales, alliances, partnerships and more.
Internal business processes that support marketing, such as fulfillment, database management and customer service practices and policies.
Mission statements
Insights into an association’s structure and culture
Print, electronic and web marketing communications
Brand attribute research findings and management practices
Benchmarking comparisons
Financial and sales reports and budgets
Sales and participation trends reports
Member and customer statistics and demographics

Our Services:

Marketing Assessments

John Gunn Marketing Partners, LLC
Alexandria, Virginia
Phone: (703) 299-0774 Fax: (703) 299-1106
info@GunnMarketingPartners.com